Yahoo Live Store badge improves conversion and increases sales

We launched the Yahoo Live Store badge just a couple months ago and merchants are already seeing the impact of this powerful yet simple tool.  With easy, one-click installation this free feature yielded big results to early adopters of the new badge.

The badge sits on the lower corner of the online storefront and serves as a beacon of trust to potential customers, demonstrating that the merchant has been vetted as a Yahoo trusted partner. Customers feel more secure about making a purchase on the site knowing that the merchant had to meet specific Yahoo qualifications to earn the badge. 

Internet shopping can be risky and scary.  We are so fortunate to qualify and be able to provide our customers with Yahoo Live Store Security Badge to insure their shopping with us is 100% SAFE. This has increased new customer confidence in our store resulting in an increase in sales and less cart abandonment.

- Goutcure.com by Smith & Smith Enterprises

An additional feature of the dynamic badge is that it expands when a visitor hovers over it revealing more information about the store as well as the merchant’s top selling products. Visitors can then click on these products to learn more and to make a purchase. Merchants that had sales attributed to direct badge clicks saw an additional $1600 in just one month from this feature alone! 

I am certainly very happy with the extra revenue this badge is producing. It works great. All of [us] here at www.MadisonArtShop.com are proud to display it.
- Jacob S., www.MadisonArtShop.com

The Yahoo Live Store badge takes the mystery out of online shopping. Yahoo stores can proudly display their Secure Checkout award, along with five other awards they can earn including Engaged Visitors, Loyal Following, Top Destination, Pro Seller, and Easy Shopping.

Want to make sure Live Store Badge appears on your store?  Yahoo and non-Yahoo merchants with Live Web Insights installed can easily incorporate the Live Store badge into their page design with one-click. Since some awards may be calculated within store categories, you should update your store category in the Live Web Insights store settings. Log in to Live Web Insights — or sign up for free — today!

Introducing Yahoo Stores: Turn Your Idea Into a Business in Less Than 2 Minutes

Amit Kumar, Head of Yahoo Small Business

Today, we’re excited to introduce Yahoo Stores, a completely reimagined, next-generation version of our eCommerce platform that will help anyone start, build and grow a successful business online. Yahoo Small Business took the best of everything we’ve learned from our million+ customers over the past 16 years, and applied it to Yahoo Stores to give small business owners a more powerful, streamlined and beautiful way to turn their ideas into a business.

For most retailers, an online store is crucial, but getting it started is an arduous task that can take weeks. With Yahoo Stores, you can have an online store up-and-running and accepting orders in less than a couple of minutes. Our platform offers a seamless payment processing experience that is automatically PCI compliant, connecting you directly with a payment service provider in just a few clicks.

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A great website can only attract customers if they can find it. Yahoo Stores provides automatic SEO - so from day one, your store will have the same serving technology used on Yahoo.com, including relevant keywords in your website URLs, concise descriptions of your website’s content and more. Yahoo Stores also has a powerful product catalog schema and tools for merchants to organize and promote their products. The setup is simple, with powerful capabilities informed by years of experience working with major retailers.

It’s also faster and easier to create a beautiful website with Themes, new online storefront designs with color and style guides that go beyond templates to automatically respond and adapt across mobile phones, tablets and desktop. We’ve also introduced a simple editing process, so changes can be made directly to your website with no preview required. You don’t need to be technical or know html to make easy edits — change titles, pictures, descriptions and more with no second guessing.

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For the many small business owners who are on the go, Live Web Insights for mobile lets you manage your website from anywhere. And you can learn more about how to grow your online store through the apps and services in the Yahoo App Gallery, while real-time analytics for web and mobile help you monitor traffic and sales closely.

Yahoo Small Business is for anyone with an idea, and with Yahoo Stores we’re making it even easier to turn those ideas into successful businesses.

Check out the new Yahoo Stores today. 

Get More Profits & Insights with Yahoo Apps - Free Webinar Series

Yahoo is sponsoring a free series of webinars on Commerce Central apps that can help you grow your online business.  These apps are specially designed to help online retailers find new customers and increase revenue.  During these sessions, you’ll be able to:

  • Receive a guided tour of the free Live Web Insights app by a product expert.
  • Get tutorials on marketing apps like Retargeting and hear how other merchants are getting great results.
  • Learn how to increase cart conversion and reduce customers abandoning your site without buying.
  • Have your questions answered by the Yahoo team.

Here is the upcoming webinar schedule.  Register today!

Mark your calendar for an upcoming webinar from the Yahoo team that will show you how to increase profits and gain insights about your business using Commerce Central apps and new features.

Wednesday, June 25 at 10 am PST
“Please Don’t Go: How to Stop Shopping Cart Abandonment”
Guest Presenter: Scott Smigler of Conversions On Demand
Register Now


Also, in case you missed our recent webinars, “Guided Tour to Live Web Insights” and “Don’t You Forget About Me: Retargeting 101”, we’re adding those recordings to our YouTube channel.[www.Youtube.com/YahooSmallBusiness]

Check back here for additional webinar events in the coming weeks.

Yahoo Live Store badge uses performance data to surface awards and build shopper trust

By Rajat Mukherjee, Head of Ecommerce, Yahoo Small Business

Today, we are announcing the Yahoo Live Store badge program, which is a new way for eligible online merchants to showcase their achievements, inspire shopper confidence, and promote their most popular products with dynamic badges they can post to their website.

Live Store badges are driven by powerful analytics built into the Live Web Insights platform. Real-time data from tens of thousands of eligible sites across more than 30 store categories allows us to determine which stores are the top performing with respect to repeat visitors, quickest time to checkout, engagement, and more. Using this data, we’ve created a set of awards that merchants — both large and small — can highlight to potential customers. The current awards include: Engaged Visitors, Loyal Following, Top Destination, Pro Seller, Easy Shopping, and Secure Checkout (available to all Yahoo stores).

The trust-building badge appears on the lower-corner of the merchant site, and when a visitor hovers over the badge, the panel expands to reveal more information about the store.

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[Yahoo Live Store badge]

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[Yahoo Live Store badge with user interaction]

In addition to awards, the Live Store badge highlights top-selling products from the online store. This feature can help drive better discovery of popular items that consumers want.

Want to make sure Live Store Badge appears on your store?  Yahoo and non-Yahoo merchants with Live Web Insights installed can easily incorporate the Live Store badge into their page design with one-click. Since some awards may be calculated within store categories, you should update your store category in the Live Web Insights store settings. Log in to Live Web Insights — or sign up for free — today!

National Small Business Week Success Stories: Averill’s Sharper Uniforms

We are on the last day of a series of profiles of successful small businesses that are also our customers at Yahoo Small Business in honor of National Small Business Week. We will be sharing some of our favorite success stories throughout the week and we that you suggest and contribute your own stories of small business success on our Facebook account.

More than half of all working Americans either work for or own a small business and small businesses create almost 2/3 of all new jobs. Here at Yahoo Small Business, we are proud to say that some of these businesses are our customers. We have already profiled Ranger UpStrings and Beyond,BaconFreak.com and Langstons.com.  Today it is the turn of Averill’s Sharper Uniformsa business that successfully changed course online with the help of a redone website and some sharp SEO tactics

http://yhoo.it/1jQASH1

Get More Profits & Insights with Yahoo Apps - Free Webinar Series

Yahoo is sponsoring a free series of webinars on Commerce Central apps that can help you grow your online business.  These apps are specially designed to help online retailers find new customers and increase revenue.  During these sessions, you’ll be able to:
  • Receive a guided tour of the free Live Web Insights app by a product expert.
  • Get tutorials on marketing apps like Retargeting and hear how other merchants are getting great results.
  • Learn how to increase cart conversion and reduce customers abandoning your site without buying.
  • Have your questions answered by the Yahoo team.

Here is the upcoming webinar schedule.  Register today!

Mark your calendar for an upcoming webinar from the Yahoo team that will show you how to increase profits and gain insights about your business using Commerce Central apps and new features.

Wednesday, June 25 at 10 am PST
“Please Don’t Go: How to Stop Shopping Cart Abandonment”
Guest Presenter: Scott Smigler of Conversions On Demand
Register Now


Also, in case you missed our recent webinars, “Guided Tour to Live Web Insights” and “Don’t You Forget About Me: Retargeting 101”, we’re adding those recordings to our YouTube channel.[www.Youtube.com/YahooSmallBusiness]

Check back here for additional webinar events in the coming weeks.

National Small Business Week Success Stories: Ranger Up!

We are on our fourth day of a series of profiles of successful small businesses that are also our customers at Yahoo Small Business in honor of National Small Business Week. We will be sharing some of our favorite success stories throughout the week and we that you suggest and contribute your own stories of small business success on our Facebook account.

More than half of all working Americans either work for or own a small business and small businesses create almost 2/3 of all new jobs. Here at Yahoo Small Business, we are proud to say that some of these businesses are our customers. We have already profiled Strings and BeyondBaconFreak.comand Langstons.com.  Today it is the turn of Ranger Upa business that uses an unusual attitude, strong social presence and solid core following to be successful and continue to grow. They also support veterans, other businesses and have a strong social conscience. 

Please join us online at https://www.facebook.com/YahooSmallBusiness to let us know about your favorite small business – whether it’s your own or one that you want to let everyone know about.

http://yhoo.it/1oTYoTC