Introducing Yahoo Stores: Turn Your Idea Into a Business in Less Than 2 Minutes

Amit Kumar, Head of Yahoo Small Business

Today, we’re excited to introduce Yahoo Stores, a completely reimagined, next-generation version of our eCommerce platform that will help anyone start, build and grow a successful business online. Yahoo Small Business took the best of everything we’ve learned from our million+ customers over the past 16 years, and applied it to Yahoo Stores to give small business owners a more powerful, streamlined and beautiful way to turn their ideas into a business.

For most retailers, an online store is crucial, but getting it started is an arduous task that can take weeks. With Yahoo Stores, you can have an online store up-and-running and accepting orders in less than a couple of minutes. Our platform offers a seamless payment processing experience that is automatically PCI compliant, connecting you directly with a payment service provider in just a few clicks.


A great website can only attract customers if they can find it. Yahoo Stores provides automatic SEO - so from day one, your store will have the same serving technology used on, including relevant keywords in your website URLs, concise descriptions of your website’s content and more. Yahoo Stores also has a powerful product catalog schema and tools for merchants to organize and promote their products. The setup is simple, with powerful capabilities informed by years of experience working with major retailers.

It’s also faster and easier to create a beautiful website with Themes, new online storefront designs with color and style guides that go beyond templates to automatically respond and adapt across mobile phones, tablets and desktop. We’ve also introduced a simple editing process, so changes can be made directly to your website with no preview required. You don’t need to be technical or know html to make easy edits — change titles, pictures, descriptions and more with no second guessing.


For the many small business owners who are on the go, Live Web Insights for mobile lets you manage your website from anywhere. And you can learn more about how to grow your online store through the apps and services in the Yahoo App Gallery, while real-time analytics for web and mobile help you monitor traffic and sales closely.

Yahoo Small Business is for anyone with an idea, and with Yahoo Stores we’re making it even easier to turn those ideas into successful businesses.

Check out the new Yahoo Stores today.